I think about breast cancer a lot. Not because I have it, but because my best friend died from breast cancer a little more than a year ago.
We all have lists like that when it comes to people who have been touched by the cold finger of breast cancer.
I’m afraid I will get it, too. I don’t have any real reason to worry about it other than the fact that I happen to have breasts.
But I do feel especially drawn to the many campaigns that supposedly raise money for breast cancer awareness and research. Bras. Races. Bracelets. Out of loyalty and memory and the hope that someday, some amazingly smart person (a woman, I hope) will find the cure or discover the cause so we can find the cure.
So I give. I donate. And, yes, I’ve bought the pink pins and silicone bracelets and visors the color of candy cotton.
But it looks like I may need to give more consideration to my purchases.
Think Before You Pink is a campaign by Breast Cancer Action that encourages consumers to really scrutinize all the products of pink that are being marketed to us in the name of protecting second base.
Instead of just assuming that all the “pink” campaigns are really making a difference, Think Before You Pink suggests we do a little investigation into who’s taking our money in the name of breast cancer or how the product or service you’re getting may actually contribute to causing cancer itself.
What chemicals are in the pink-cased lipstick we’re buying? Why do they want us to wash off those yogurt lids and mail them back before a contribution is made? Is a dollar a mile contribution on the test drive of a new car really worthwhile if it’s adding more pollution to the atmosphere? Is the company that’s selling a product to raise money putting a cap on the amount they’re willing to contribute at the end of the day?
My dear friend was always glad when she saw I was sporting the pink bracelet or knew that I had been fitted at Nordstrom for a bra or purchased some other piece of pink, but at the moment I’m feeling a bit sheepish that I didn’t think more about the marketing aspect of all the October campaigns.
But I will now.