Now I know why Hillary Clinton lost the Democratic primary race — Mark Penn.
He is the reason (OK, one of the reasons) I suspected all along, but now I am sure that the man who claims he knows all about “Microtrends” is just stupidly tone deaf, especially when it comes to women voters.
In a piece for the Politico, he claims to have identified, and labeled, the significant voting block this year — bye-bye soccer moms, hello “Active Grannies!”
I understand that women aged 60+ might be a key demographic to winning the presidential election in November, especially since so many of them supported Hillary Clinton. But when a high-level, key campaign adviser is so clueless to the fact that even if they are grandmothers, 60+ women don’t want to be called “grannies” by people like him, then there is a political chip missing that is required to be a winner.
Now, you may be thinking that maybe I’m a bit testy because I’m closer to those “grannies” in age than I am to those new young whipper-snappers who put Barack Obama into the Democratic presidential nomination. Sure, I’d rather not be pushing the half-century mark, but that’s not really it.
I’m just sad that Hillary allowed Mark Penn to run her campaign into the ground with her consent and without seeing that Penn needs a tune up when it comes to women voters.
My advice for Democrats from here on out? There are two people you should NOT be taking any advice from — Bob Shrum and, now, Mark Penn. Because if you think it’s a good thing to be calling politically active women the age of Gloria Steinem “grannies,” maybe you should talk to my Democatic mom. She has four grand-kids, but I can guarantee you, you don’t want to be calling her a “granny” to her face.
She can take you out and it won’t be pretty.