I’m not the typical “mommyblogger.” But then you probably already knew that. Actually, I get a little uncomfortable when people use that phrase to refer to what I do. Yes, I made a conscious decision to put the word “mom” in my blog name, but that’s because there are so few pundits or political analysts who approach to world of issues and politics from that perspective. I figured it was a good niche.
Turns out, it’s been something of a mixed bag, because marketers don’t really know what to do with me. I have many friends who are more traditionally what people think of as mommybloggers — writing more generally about their lives and their parenting experiences than approaching their view of the world through a political lens. And many of them have struck a mother lode, of sorts, in terms of connecting with those marketers and starting to carve out a way to make some money for their family’s bottom line.
When it comes right down to it, business is business and marketers will go where the people are. For better or worse, women online hang out more where the parenting and fashion and products are, rather than in a space where a wonky mom gets all worked up about issues.
So I wondered as I was sitting at the Mom 2.0 conference this past weekend, “How does a political mom blogger use these tools to enhance her ability to get more women interested and involved? How can we use these techniques to get the attention of those we want to influence when it comes to policy?”
I know it’s not because moms aren’t interested. I don’t think I’ve ever met a mom who doesn’t get riled up about something political. But I sense that the outrage gets pushed to the bottom of our to-do lists. I get that — some days I don’t even know where I’m going to carve out the time to write a quick blog post, get to school for pick-up, manage homework and dinner, and pay a few bills, let alone have the energy to focus on the political world.
Things intervene more than we’d like, including the unexpected. For example, someone asked on Twitter last night why I wasn’t tweeting during Obama’s speech. Let’s just say there’s a little something going around PunditGirl’s school that I hope no one else has to endure. That’s just one example of getting sidelined in a way we’d rather not.
But there has to be a way. We’ve built these social communities and marketers are starting to acknowledge the power and influence we have. So how do we take the next step to convince the policy makers and politicos of that, as well?
If anyone has an epiphany, let me know.