Secretary of State Hillary Clinton has been called a lot of things in her day, some of them not so complimentary. “Social media animal,” however, probably isn’t a term that Hillary ever thought would be attached to her name.
She’s everywhere — Facebook, Twitter, and there’s an ever-growing social media component at the State Department’s website. It’s not a boring old, static government site anymore –it’s going interactive as well, with her blog and more!
And, she’s now into digital town hall meetings, including one from the Dominican Republic where she’ll answer questions that were submitted online ahead of time about the summit she and Barack Obama are attending.
She’s everywhere, she’s everywhere! Lots of us are, but as I often ask myself — what’s the point? A social media presence for the sake of hanging out with our virtual friends is fun and all, but there has to be something more to it for Clinton. She is a busy gal, after all. Having all of the information at our fingertips is a big step forward in government transparency, but does it really help Clinton in being Secretary of State?
I guess it’s too early to figure that out. Embracing social media certainly was a big plus for President Obama in the campaign, but is there really a place for continuing social media outreach, especially from cabinet secretaries? There’s a big ‘cool’ factor to being able to use all the internet platforms and show you’ve got the savvy. But what I’m really interested in is whether this kind of outreach will make Clinton better at her job or help get some international respect back in the wake of George W. Bush fallout.
In the meantime, I guess I’ll just have to start hanging around all the cool new State Department social media toys. It couldn’t hurt, right?