“There’s an Act for That”

Thu, February 18, 2010

Democrats, Economy, Republicans

As a blogger who happens to be a mother, I get a LOT of E-mails from people trying to promote one product or another.  As a blogger who focuses on politics and current events, and their impact on women, I also get a lot of e-mails about this news conference or that legislative effort.  As someone who spent years as a journalist and then a couple on the other side of the fence in public affairs, I understand how difficult it is to take even a really important piece of information and pitch it in an enticing, interesting and engaging way.

Someone at the House Committee on Education and Labor on Capitol Hill has my new-found admiration with this

Even if you don’t agree with what the Recovery & Reinvestment Act is doing, you’ve got to admit this is effective political messaging, especially in light of the things we allow our attention to be focused on these days.  You know it’s going to catch people’s interest, and that’s always the hardest step in creating change.

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One Response to ““There’s an Act for That””

  1. Colleen Pence Says:

    Joanne, I love this spot. It’s catchy and takes advantage of a popular tagline/concept and adopts it as its own (but not in a cheesy way). Very clever! I wonder if they have plans to expand this spot to a series that would create awareness for other acts.

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