Sarah Palin’s “Mama Grizzlies” Are Really Polar Bears

Last summer on our family vacation to Yellowstone National Park, we actually got to see a grizzly bear.  Fortunately for safety’s sake, it was from a very far distance while we were on a rafting trip, but I was surprised at its color.  I had expected grizzlies to be dark brown, but the one we saw from a distance on a our rafting trip was actually a lighter brown — closer to something out of the Crayola box like Raw Sienna or Sepia.  I learned later that grizzly bears have a range of coloration, from light brown to almost black.

So that left me wondering why almost all the women in Sarah Palin’s recent ‘embrace your inner mama grizzly’ video are white?

I hadn’t focused on it the first time I watched Palin’s self-promotional commercial.  I hate to give it more attention than it’s worth — apparently it’s not getting much traction (thankfully) in the blogosphere, so it doesn’t look like it’s going viral anytime soon.  But if a picture is worth a thousand words, is Palin trying to tell us that “common sense conservative” women are mostly Caucasian?  Or that you can’t have a “mom awakening” unless your skin tone really is pink like her lady elephants?  I haven’t scanned the video frame by frame, but I only caught one quick glimpse of a face that looked brown to me.

Even if Palin isn’t prepared to include mothers across either the political or color spectrum in her efforts, I’d think that as the highest profile representative of a political movement that’s fighting against claims that it’s got racist members would be a smidge more sensitive to how this rally-the-moms effort looks when we’re watching in technicolor.

If she wants to continue down this road, Palin needs to re-brand and adopt a “mama polar bear” theme, that is,  unless she’s ready to reach out to mothers of all skin tones who want to embrace their inner political wonks.

Photo courtesy Flickr/xinem photostream

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4 Responses to “Sarah Palin’s “Mama Grizzlies” Are Really Polar Bears”

  1. Lisse Says:

    Uhm, not for nothing, but if Mama Grizzlies have this innate sense that “something is wrong.” Shouldn’t Sarah have seen Levi Johnston coming from a mile away?

  2. Amy Siskind Says:


    You should try to get your facts straight before you call the overused term of racism.

    Palin was the first major Republican to endorse Nikki Haley of SC. The woman just on the cover of Newsweek. She is not white.

    Palin also endorsed Angela McGlowan. She also doesn’t look like a polar bear to me:

    Oh, and Susana Martinez of NM

    So she endorsed an Indian American, and African American and a Latina. Get your facts straight!

  3. PunditMom Says:

    Actually, Amy, I do have my facts straight. It’s all well and good for Palin to endorse a variety of multi-hued candidates for her own political future, but that is different from the “commercial.” She and her advisors are fully aware of who her base is and I have no doubt they are pandering to that in the “ad.” And actually, I never said she was a racist, but that Palin should be sensitive to the issue, especially as her Tea Party fans are raising it as an issue against others.

    I have no doubt that Palin knows exactly what she is doing — playing both sides to see how much traction she gets, and then exploiting both to her advantage. Smart politics, perhaps, but that sort of disingenuousness gets consequences eventually.

  4. Michael Willemsen Says:

    A mama grizzly is a single mother with no interest in male grizzlies except for occasional sex to make babies. She protects her young until puberty, then casts them out of the family. And she would be extinct in all states except Alaska were it not for the protection of federal environmental laws.

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